Google Analytics

• Introduction to Google analytics

• How Google analytics works

• Understanding Google analytics account structure

• Cookies importance in Google analytics

• Setting up an account in Google analytics

• Adding analytics code in website

• Understanding different types of traffic

• Downloading different traffic reports

• Creating Key performance indicators using primary and secondary dimension

• Understanding Bounce rate and how to reduce it

• Setting up goals and tracking conversions

• Different types of Goal conversion paths

• Importance of funnels in goal conversions

• Integrating Google Adwords with Google Analytics and Google Merchant centres

• Tracking Adwords Campaign reports in Analytics

• Filtering the traffic and creating different types of Pictorial charts to analyse reports visually

• Importance of UTM Tagging ( Automatic and manual)

• Enabling Automatic UTM tagging gclid in Google AdWords

• Event Tracking in Google analytics

• Creating Dashboards

• Checking Real Time Traffic

• Creating Advance Segmentation Reports with multiple Dimensions

• Attribution Modelling (Single Multichannel)

• Creating Custom Reports

• Remarketing using Google Analytics

• Tracking Ecommerce Reports

• Google Analytics Solution Gallery